New Delhi, 16th August 2024: Bira 91, one of the fastest-growing beer brands in the world celebrated multiple wins at the World Beer Awards held in London on August 08 this year. The brand distinguished itself by winning 9 medals at the prestigious World Beer Awards 2024. It bagged 4 Golds, 3 Silvers, and 2 Bronzes, solidifying its position as a leading force in the global beer industry. Often considered the Oscars of Global Beer Awards, the World Beer Awards selects the best in all internationally recognized styles. It also names country and world winners, awarding gold, silver, and bronze in each style category.
Bira 91 wins big at European Beer Challenge 2024
The World Beer Awards, held in London on August 08, 2024, honored Bira 91 for its innovative brewing and exceptional flavours. The accolades underscore the brand’s steadfast commitment to innovation and quality while competing with the world’s finest breweries. These awards highlight the brand’s excellence as a leading Indian beer brand. They also affirm its growing global presence, driven by a relentless pursuit of creativity and innovation.
Let’s talk about the winners. Bira 91 Boom won the World’s Best Strong Lager from India and secured a GOLD medal. The Gold Wheat Strong, Superfresh White with Citrus, and Superfresh White with Mango were declared country winners. They also earned GOLD in the categories of World’s Best Strong Wheat Beer, World’s Best Belgian Style Witbier, and World’s Best Flavoured Fruit & Vegetable Beer, respectively.
The Bira 91 Light, Superfresh White With Berry, and Malabar Stout won SILVER in the categories of World’s Best Light Lager, World’s Best Sweet Stout, and World’s Best Session IPA. The brand kept up the winning momentum by also bagging BRONZE for Bira 91 RISE. Additionally, the Indian Pale Ale with Pomelo earned BRONZE in its category.
Ankur Jain, Founder & CEO of Bira 91, said, “We are incredibly proud of our achievements at the World Beer Awards 2024. These awards are a reflection of our relentless pursuit of excellence and innovation in brewing. These awards are highly respected within the global beer community and the accolades are a testament to the creativity and dedication of our brewers, whose craftsmanship is at the core of every beer that we produce. For us, it’s not just about winning; it’s about putting Indian beers on the global map.”
Bira 91 remains committed to offering a diverse range of beers that appeal to varied tastes while maintaining its signature Indian twist. The company continues to grow its footprint, both in India and internationally, with its diverse range of beers that cater to every palate.
About Bira 91 Beverages
A refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest-growing brands in the world, Bira 91 has built a diverse portfolio of award-winning beers for every occasion. The brand aims to drive a global shift in beer towards more color and flavor. Bira 91 is now enjoyed in over 1,000 towns and cities across 25 countries. It brews its beers at six manufacturing units in India. In 2023, B9 Beverages expanded into the Beyond Beer category. They launched Hill Station Ciders, a portfolio of alcoholic ciders, and Grizly Seltzers, a line of hard seltzers inspired by cocktails.
Bira 91 operates seven taprooms: three in Delhi NCR, two in Bengaluru, one in Ludhiana, and one in Mohali. It releases a new experimental beer every week, paired with its curry-shop menu. The brand recently acquired The Beer Café, India’s leading Alco-Beverage chain. This acquisition strengthens its presence in pubs and taprooms. Bira 91 aims to build India’s first large-scale direct-to-consumer platform focused on beer and innovation. The brand also offers official merchandise, including glassware, barware, apparel, and gifts, to add playfulness to everyday life.
Established in 2015, Bira 91 is driven by a dynamic team of over 1,600 passionate beer lovers. The brand is backed by leading investors from around the world. These include Japan’s leading beer company, Kirin Holdings, and Japan’s largest bank, MUFG Bank. Other investors include Tiger Pacific Capital from New York, Sofina of Belgium, and Peak XV Partners (formerly Sequoia India).
Learn more at www.bira91.com and follow us on X, Instagram, LinkedIn , and Facebook.
