Mumbai, November 2024: United Breweries, part of Heineken, is thrilled to announce the winner of the India edition of the prestigious Heineken Global Bartender Championship, a part of the brand's renowned Star Quality Draught program. This program, focused on elevating the brand's quality perception, has been instrumental in shaping bartending excellence across the globe. With the introduction of Heineken Silver Draught in the Indian market, the competition has intensified, setting new standards for the ultimate Draught beer experience.
The winner, Viraj Bagkar, will now represent India on a global stage at the finals in Amsterdam on November 28, 2024, where he will compete against the finest bartenders from over 30 countries. This competition provides a unique opportunity to showcase India’s emerging talent in the global bartending arena, demonstrating their mastery of the perfect Draught pour.
The search for the finalist to represent India at the Heineken® Global Bartender kicked off in October 2024 and has since attracted enthusiastic participation from over 100 bartenders across the top outlets from Mumbai, Thane and Pune.
Vikram Bahl, Chief Marketing Officer, United Breweries Limited, emphasized the importance of skill development in India’s rapidly growing bartending scene, "Heineken® Star Quality Draught program has been a game-changer, enabling bartenders to perfect their craft and providing consumers with an unparalleled Draught beer experience. We are thrilled to witness the growing talent pool in India, and it’s a proud moment to see one of the finest and skilled bartenders represent India at the finals in Amsterdam."Speaking at the event, the winner, Viraj Bagkar said, "I am immensely grateful for the opportunity to learn, grow and connect with such talented industry professionals. This experience has sharpened my skills and fueled my drive for excellence in every facet of my work."
Wayne Wong from HEINEKEN Malaysia, globally certified draught master led the event, imparting crucial techniques to the competing bartenders. The training focused on the art of pouring the perfect Heineken® Draught, an essential skill for delivering the ultimate taste experience. The bartenders were trained in the following key techniques:
- Rinse: Ensuring a clean, cold glass to maintain the quality of the Draught.
- Pour: Pouring at a 45-degree angle to achieve the ideal foam.
- Skim: Skimming the top of the foam for a smooth and precise finish.
- Serve: Presenting the beer with perfection, ready to delight consumers.
The Star Quality Draught program has been a cornerstone of the brand’s commitment to excellence, offering specialized training to bartenders and bar staff across the globe. Through this program, Heineken® ensures that every Draught pour is perfect, delivering a smooth and refreshing taste experience every time.
About United Breweries Limited
Bengaluru-headquartered United Breweries Limited, which is part of the company, is the largest beer manufacturer in India. The company produces and markets packaged drinking water and soda, internationally recognized beer, and non-alcoholic beverages. Its diverse product portfolio comprises brands such as Kingfisher Strong, Kingfisher Premium, Kingfisher Ultra, Kingfisher Ultra Max, Kingfisher Ultra Witbier, Kingfisher Storm, Queenfisher Premium, Heineken®️ Original Heineken®️ Silver, Amstel, and Heineken®️ 0.0., Kingfisher Premium Water, Kingfisher Soda.
