With the sheer variety of brands in the market today, one often sees their favourite brands competing for the spotlight with some mind-boggling commercials that aptly advertise not just the product itself, but also successfully communicates the brand's values. It's true that advertising beer on television has evolved over the years — with more people placing their bets on better technology and innovative marketing strategies. Be it a jingle that plants itself in your head permanently or a world-famous celebrity claiming a beer to be the best or even putting on a show that tugs at the viewer’s heartstrings - these five classic advertisements never fail to illustrate the true art of creating award-winning beer commercials.
1. Bud Light, "Vendor" (2017)
The 45-second, ‘Vendor’ ad celebrates the beloved beer vendor, who roams the stadiums hawking, in this case, “Ice cold Bud Light here!” As a fan requests one from the vendor, he tells his friend how awesome it would be to have the vendor around all the time. That, of course, leads into a scenario that starts off great, with the vendor offering Bud Light at home in front of the TV and at parties, but goes awry during work, dates, movies, a funeral and sleep.
https://www.youtube.com/watch?v=SmS0VoKW0Ug
2. Carlsberg, ’Probably not the best beer’ campaign (2019)
The TV spot shows Carlsberg’s Danish brand ambassador Mads Mikkelsen rowing a boat across a lake while confessing that “in the UK, Carlsberg pursued being the biggest, not the best and the beer suffered”. After enjoying a pint of the new Carlsberg Danish Pilsner, Mikkelsen hints at what “probably” happened to the person responsible for the old beer in the UK while looking into the depths of the lake.
https://www.youtube.com/watch?v=B2ql8ZlQiAE
3. Heineken Beer Commercial Stars Neil Patrick Harris (2014)
At the 2013 World Beer Championships, Heineken Light was named the 'Best Tasting Low-Calorie Lager' and this funny Heineken beer commercial starring Neil
Patrick Harris celebrates the win. There are tons of beer commercials on TV, but have you ever noticed that the people in the ads never actually drink the beer? This is due to a US law that forbids the consumption of alcoholic beverages during television commercials. Playing off this idea, the commercial features a NPH making a passionate plea to be able to take a sip of the award-winning beer for the commercial. The funny ad concludes with a note reiterating that: "No beers were consumed during the making of this commercial.”
https://www.youtube.com/watch?v=nhmniwwC438
4. Corona and Snoop Dogg Welcome You to La Vida Más Fina (2020)
The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut "La Vida Más Fina," its first campaign designed to unite the Corona brand family. The fully integrated marketing campaign marks a refreshed take on the Corona lifestyle and an evolved, more optimistic tone for the brand as it continues to
honor the OG classic Corona Extra while also growing to introduce Corona Hard Seltzer and other innovations. As written on every bottle, Corona is crafted to be La Cerveza Más Fina, "the Finest Beer," and the new campaign takes this philosophy a step further.
Translated as "the Fine Life," La Vida Más Fina encourages people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook. "You can't choose everything in life, but you can still choose to find the fine in life," Snoop Dogg said. "And with everything going on in the world, that's a perspective people really might need to hear right now. Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Más Fina."
https://www.youtube.com/watch?v=MUofz7bkXBU
5. Stella Artois Brings Jeff Bridges and Sarah Jessica Parker Together for Super Bowl Ad (2019)
The ad begins with Bradshaw (played by Sarah Jessica Parker) entering a swanky restaurant as the Sex and the City theme plays in the background. When she sits down at her table, the maitre d’ asks if she’d like to start her meal with a cosmopolitan, and she replies, “Nope, tonight I’ll have a Stella Artois.” The request throws everyone — the chef, the bartender, the servers, the string quartet playing in the dining room — for a loop. After her pint of Stella is delivered to the table, the action then switches to the other end of the dining room, where the Dude (Jeff Bridges) walks in, to the tune of Bob Dylan’s “The Man in Me.” The bartender asks the Dude if he’ll have a White Russian, but he replies, “No, Gary, give me a Stella Artois,” pronouncing the last word so that it rhymes with “car tows.” When the Dude sits down next to Bradshaw, the Sex and the City star pokes him in the arm and says, “Good choice.” To which he replies, “Changing can do a little good.”
https://www.youtube.com/watch?v=gXArQCNXuXk
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