In the world of craft beer, innovation is the driving force that continually pushes the boundaries of taste, style, and experience. Back in 2018, a brand called Bad Monkey burst onto the scene with a ground-breaking creation – the renowned Bad Monkey Strong beer. This bold brew boasted an impressive Alcohol By Volume (ABV) of 8%. The driving force behind Bad Monkey was Rohan Khare, the founder, who identified a gap in the market for a perfect strong beer that wouldn’t break the bank.
Bad Monkey Strong quickly became a hit, and its success paved the way for a new challenge. The brand set its sights on capturing another 20% of the market by introducing a lighter beer option. This marked the birth of Bad Monkey Tamed, a beer designed to cater to the growing demand for lighter brews. With an ABV of 5%, Bad Monkey Tamed has swiftly found its place in the category of lite/mild beers, offering a unique twist to the beer palate.
Bad Monkey Tamed is a symphony of profiles orchestrated with precision. With its moderate 5% ABV and absolutely no added sugar, it’s a beer that invites you to indulge without the heavy impact, making it a perfect companion for various occasions. The first sip unravels a delicate dance of hops, creating a crispness that gently envelops the palate. As you continue to sip, the malt character follows, adding depth and a subtle sweetness that balances the bitterness of the hops. The result is a harmonious medley of taste that is a testament to the art of taming essence.
Since its launch, Bad Monkey Tamed has quickly gained traction and carved a niche for itself. Currently available in over 300 stores in Delhi, this exceptional brew has garnered a loyal following. The brand’s approach to pricing is noteworthy, as they’ve tailored it to match the average purchase power of the middle-class consumer, making it accessible to a wide audience.
Bad Monkey Tamed is especially created for people who want to enjoy their parties without getting too intoxicated. It provides a delightful option for those seeking a more balanced and moderate drinking experience, making it suitable for various occasions.
The popularity of Bad Monkey Tamed has been the catalyst for its imminent journey beyond the borders of Delhi. The brand now sets its sights on captivating taste buds across various states in the country, with the aim of bringing its unique, tamed beer experience to a broader audience.
In a world of craft beer, where innovation reigns supreme, Bad Monkey stands out as a pioneer, offering a range of variants to suit different preferences. With Bad Monkey Strong and Bad Monkey Tamed, this brand has established itself as a force to be reckoned with, bringing exciting options to beer enthusiasts and a promise of more to come.
