~The new Taproom is spread over an area of 1,800 square-feet with seating for 70.~
Following the grand success of five outlets across the country, BIRA 91 has proudly launched its second Taproom in Delhi, located at the bustling Pacific Mall in Tagore Garden, West Delhi. This new venue promises a multi-sensory Taproom experience focused on guest comfort and holistic engagement, making it a haven for beer enthusiasts that truly resonates with the brand’s vibrant characteristics.
The Tagore Garden neighborhood in West Delhi, known for its dynamic young audience, is the perfect setting for BIRA 91's second Taproom in Delhi, following the success of the Taproom at the Commons in DLF Avenue Saket, South Delhi.
Ankur Jain, Founder and CEO of BIRA 91, remarked, “We are thrilled to announce the launch of our second BIRA 91 Taproom in Delhi. This new location represents our continued commitment to providing unique craft beer experiences. Our new Taproom in Delhi offers a diverse range of our finest brews and a vibrant atmosphere, perfect for beer enthusiasts. We are grateful for the incredible support and look forward to welcoming everyone to join us in celebrating this exciting milestone.”
Building on the successful openings in Bengaluru, Gurgaon, Delhi, and Ludhiana, BIRA 91 Taproom offers the widest collection of craft beers on tap, accompanied by an elaborate food menu curated by celebrity chef Vicky Ratnani.
Rahul Singh, SVP, Pubs Division of BIRA 91, added, “The beer revolution in India is currently at an exciting juncture, and opening our second outlet in the Delhi market only strengthens our belief in its potential. With the launch of this Taproom in Pacific Mall Tagore Garden, we aim to bring the joy of flavorful beers to the ever-experimenting neighborhood of West Delhi.”
BIRA 91 Taproom at Tagore Garden is designed to be the perfect leisure zone where guests can unwind after a day’s work or entertain friends and family. The facade, with its vintage shop front, is disrupted by digital displays and signage, creating a welcoming vibe. The aesthetically designed interiors exude warmth and comfort, featuring brick and “beer-hued” handmade tiles that create an earthy yet modern atmosphere, ideal for enjoying an evening with great beer and food.
The interplay of lights, sound, and energy creates a dynamic environment, perfect for an inviting evening. The smart lighting throughout the interiors adapts to the time and mood, shifting from bright and invigorating in the afternoon to warm and intimate in the evening, ensuring guests remain high-spirited and upbeat at all times.
