Bira 91, the world’s fastest growing premium beer brand, in collaboration with Far Yeast Brewing Company, one of Japan’s most innovative brewing companies, today, launched its first Gose style beer, Yuzu Gose Sour. Traditionally, a Gose-style beer is a wheat beer which features low hop bitterness and refreshing crispness.
The ‘Yuzu Gose Sour’ has been brewed from a combination of flavours of Himalayan Pink Salt sourced from India and the peel of Yuzu, a traditional Japanese citrus fruit cultivated in Japan’s Kochi Prefecture region and is used to make Kagua – a popular Japanese ale. The ingredients make for the perfect sour beer experience, a style popular in both countries.
Commenting on the collaboration, Deepak Sinha, VP, Marketing, Bira 91, said, “We are extremely excited to partner with Far Yeast Brewing Company, and launch the Yuzu Gose Sour, a beer that is a unique blend of Indian and Japanese flavours. This collaboration brings together Bira 91 and Far Yeast Brewery’s passion for experimenting with new beer styles and our brewers’ relentless pursuit to continue innovating and bringing diverse flavours to consumers.
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As a brand, we have a very strong association with Japan given our deep-rooted relationship with Kirin Holdings. Through this collaboration, we also wish to celebrate the 70th year of diplomatic friendship between the two countries.”
Sharing his thoughts on the collaboration, Shiro Yamada, CEO, Far Yeast Brewery, said, “Beer/Craft Beer culture is similar in Indian and Japan in a sense that, we are both uniquely innovating the craft beer culture from the USA. We are both the leaders of this new world. I wish that this cross collaboration will be the first step to elevate the unique craft beer culture in the new world.”
The beer is dropping at the Bira 91 Limited Release Taproom in Koramangala, Bangalore today, 2nd June 2022.
Imagined in India, Bira 91 aspires to bring flavourful beers to the new world. As one of the fastest growing brands in the world, Bira 91 has built a diverse portfolio of award-winning beers, one for every occasion, and aims to drive the global shift in beer towards more colour and flavour. Bira 91 is now enjoyed in over 500 towns and cities spread across 15 countries and brews its beers across four breweries in India. Bira 91 also offers branded merchandise across categories such as glassware, apparel, and gifts, to make every day a lot more playful. Adding to this collection now we have the collaboration with boAt as well! Established in 2015, Bira 91 is driven by a dynamic team of over 550 passionate beer lovers.
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‘Democratizing Beer’ - Developed under the mission of regaining the diversity and abundance of beer that has become a uniform mass-produced product due to industrialization. We are developing three craft beer brands, "KAGUA", a Japanese-style ale, "Far Yeast" with the theme of Tokyo, and "Off Trail", which challenges innovative beer brewing that we are sending to the world.
