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When you think of beer, the usual suspects come to mind – hops, barley, and yeast. But Aroz Beer is rewriting the playbook by introducing India’s first bottled Basmati rice beer. A pioneering product by SM and PM Beverages Pvt Ltd, it is not just a drink; it’s an experience crafted to redefine the beer landscape. With roots in Goa, the land of beaches and revelry, this unique brew promises a refreshing twist for beer enthusiasts.
The Founders’ Vision
Shubham and Pratik, the dynamic duo behind the brand, turned a casual birthday party conversation into a mission to transform India’s beer industry. Inspired by international trends and the local market, they envisioned a product that could offer something truly unique. After navigating regulatory challenges and collaborating with industry experts, Aroz was born in 2021. Their goal? To elevate the beer experience for India’s younger generation with a focus on flavor, smoothness, and quality.
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Why Basmati Rice?
Aroz’s secret weapon is its primary ingredient: premium Indian Basmati rice. This choice, inspired by traditional brewing methods, results in a light, crisp, and low-bitter beer—a refreshing departure from conventional beers. The smooth finish and delightful aftertaste make Aroz perfect for relaxed evenings, whether you’re unwinding after work or enjoying a casual night out.
As Shubham and Pratik put it, “Indian consumers are ready for high-quality, premium beer that breaks away from the monotony of traditional flavors. Aroz is our first step toward that vision.”
Why Goa?
Goa’s vibrant atmosphere, rich cultural heritage, and iconic beaches make it an ideal launchpad for beer. The state’s reputation as a hotspot for youth and tourists aligns perfectly with the brand’s ethos of adventure and sophistication.
Aroz complements the Goan vibe with its unique taste and versatility. Brewed with care, it boasts a 5% alcohol content, offering just the right buzz without overindulgence. Whether it’s a lively beach party or a laid-back evening by the shore, Aroz is the perfect companion. Goa has been enjoying it since 2023.
Customer Stories of Aroz
Relatability at Its Best! Aroz isn’t just a beer; it’s a conversation starter and memory maker. Take the story of a group of friends on a Goa trip, one of whom could never handle bitter beers. A local shopkeeper suggested this Basmati rice beer, and it was a game-changer. By the end of their vacation, the group drank nothing but Aroz, leaving behind a “shrine” of empty bottles. Or consider the tale of a chance meeting over a spilled bottle of Aroz that led to a whirlwind romance and a wedding. Today, that first bottle is a symbol of love and serendipity, celebrated every anniversary.
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“Indian consumers seek high-quality and premium products; however, the beer industry in India is currently characterized by a lack of innovation and a hesitance to experiment. While India's beer market is relatively small compared to that of the USA and Europe, it possesses significant growth potential in the years ahead. AROZ is poised to emerge as a leader in innovative beer offerings, with AROZ Rice Beer serving as the initial step towards a larger vision.” says co-founders Shubham and Pratik.
Moments and Sustainability with Aroz
Aroz isn’t just about great beer; it’s about creating unforgettable moments while prioritizing sustainability. Each bottle features a QR code that links to 100+ curated party game ideas like “Never Have I Ever” and “Truth or Dare.” This simple yet genius touch makes this beer the life of any gathering, turning ordinary nights into memorable experiences. At the same time, the brand emphasizes responsible brewing practices.
From sourcing ingredients locally to minimizing its environmental impact, the brand aligns with the growing demand for eco-conscious products among Indian consumers. It’s a harmonious blend of fun and responsibility, making the brand standout in today’s market.
Conclusion
Aroz’s journey is just beginning. Plans are underway to introduce new variants, including a strong beer and innovative flavors that cater to diverse palates. With Goa as its starting point, the brand aims to expand across India, fostering a community of beer enthusiasts who value quality and creativity.
Aroz Beer is more than a beverage; it’s a celebration of innovation, tradition, and the spirit of adventure. By blending premium Basmati rice with traditional brewing techniques, Shubham and Pratik have crafted a product that stands out in a crowded market. As the brand continues to grow, it’s set to become a symbol of India’s evolving beer culture. So, the next time you’re in Goa or spot a bottle of Aroz, take a sip and discover the story in every drop.