India, October 2024 - BIRA 91 Taproom, India’s top craft beer brand, is excited to launch the Free Flow Festival on 8th October. It's the largest beer celebration India has seen! Inspired by Oktoberfest and Dussehra, the festival offers flavorful beers, immersive experiences, and endless fun.
The Free Flow Festival will be held across all BIRA 91 Taprooms in Delhi-NCR, Bengaluru, and Punjab. Visitors can enjoy freshly brewed, award-winning beers, including Marzen Lager and Hefeweizen, brewed exclusively for the festival. Chef Vicky Ratnani’s curated menu features Hot Dog Papdi Pizza, Chicken 65, and Pulled Chicken Sliders. Each dish is perfectly paired with the beer selection. The festival blends German traditions with India's festive spirit, offering a unique fusion experience.
The F*** F*** Fest Lager i.e. the Marzen Lager has an ABV of 4.5% and has a very crisp and balanced taste. It'll leave a nutty aftertaste with will leave you craving for more. Their German Style Wheat Beer, the Hefeweizen has an ABV of 4.7% and has a very unique taste. You can taste bananas in your drink with a very fresh aroma. As said by Bira 91, it is a straight-up Bavarian daydream in a glass. Enjoy your favorite beer and a brand-new menu at BIRA 91 Taproom while live music plays in the background throughout October 2024.
Rahul Singh, Senior Vice President, Pubs Vertical at BIRA 91, commented, "The Free Flow Festival is our most ambitious celebration to date, blending the rich traditions of Oktoberfest with the festive joy of Dussehra. We’re excited to bring beer enthusiasts together for this unique experience, combining exclusive brews, vibrant entertainment, and an unparalleled festive atmosphere."
With engaging activities and vibrant entertainment, the Free Flow Festival promises to deliver a cross-cultural fusion. Whether you’re a craft beer aficionado or simply looking to revel in the festive spirit, this is the place to be. Keep an eye out for the launch and make sure to visit your nearest BIRA 91 Taproom in Delhi-NCR, Bengaluru & Punjab to join in the celebrations!
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About Bira 91 Taproom
BIRA 91 TAPROOM is an experiential brewing space by India’s top craft beer brand, BIRA 91. Known for bold and flavorful brews, it serves as a hub for beer enthusiasts. Visitors can explore diverse and experimental brews in a lively, interactive setting. The Taproom reflects BIRA 91’s playful, creative spirit. It offers a firsthand experience of the brand’s innovation, flavor, and craftsmanship.
