BLOOMINGTON [September 28, 2024] – Upland Brewing Company, Indiana’s third-largest craft brewery, is excited to announce the launch of HopRX, the company’s first non-alcoholic beverage. This refreshing new drink features natural lime flavors derived from hops, offering a crisp, enjoyable drinking experience with zero alcohol, calories, sugar, or carbs.
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“For years, we’ve had customers asking for a non-alcoholic option, and we wanted to create something different from what’s already out there,” said Samantha Marr, Upland Brewing Company Sales and Marketing Director. “In recent years, we’ve seen mushrooms, herbals and botanicals enter the functional beverage space, but hops haven’t been as widely explored. With HopRX, we wanted to be among the first to showcase hops in a non-alcoholic, functional beverage that’s light, refreshing, and delicious.”
While HopRX delivers a flavorful sparkling beverage experience, it also incorporates the natural anti-inflammatory properties found in hops, and it is infused with 100 percent natural vitamin C to support wellness, making HopRX more than just a thirst quencher.
“We wanted to offer a drink that not only tastes great but also supports a balanced lifestyle,” Marr added. “HopRX is a great choice for people looking to enjoy something refreshing without compromising on flavor or health.”
HopRX will be available to purchase at most locations where the brand's products are sold, including in Upland locations, Kroger, Meijer, specialty grocery stores, liquor stores, and more by September 18.
ABOUT UPLAND BREWING COMPANY
Founded in 1998, Upland Brewing Company produces and sells quality craft beer made in Indiana. With two breweries, two brewpubs, and six gastropubs throughout Indiana, the brand is the third largest brewer in Indiana, and the producer of the top-selling Indian pale ale in the state, Dragonfly. Headquartered in Bloomington, it utilizes quality ingredients to craft quality, unique brews.
To learn more, visit https://uplandbeer.com/ or follow them on Facebook, Twitter, Instagram or LinkedIn.
