~As consumer choice grows, craft beer booms.~
Geist Brewing Co., South India’s leading craft beer company, today announced the availability of its draught beer in Puducherry. The Bengaluru based distribution craft brewery has 3 F&B outlets across the city and offers a range of craft beers that are being supplied on tap and in cans across Bangalore, Hyderabad and now Puducherry.
Geist Brewing Co currently supplies their four variants, Geist Witty Wit, Geist Uncle Dunkel, Geist Kamacitra and Geist James Blond in 500ml crowlers (cans) in Puducherry. These variants, along with the addition of the Geist Weiss Guy and Geist Repeat, are now available on tap at select partner pubs, hotels and restaurants in the region.
Appended are the details about the 6 variants -
- Geist Witty Wit: In keeping with Belgian Witbier traditions, this wheat beer is brewed with orange zest and coriander. Incredibly refreshing with a notable wheat flavour and tartness, it pours hazy whitish-yellow with a creamy head.
Style: Belgian- style Witbier | ABV: 5% | IBU: 10
- Geist Uncle Dunkel: Hazy, amber-brown with low hop bitterness, the German-style dark wheat beer has a tasty flavour profile packed with bready malt, nuttiness, caramel and mild chocolate along with banana and clove creating the aroma.
Style: Dark Wheat Beer | ABV: 5.4% | IBU: 14
- Geist Kamacitra: this American-Style India Pale Ale is deep orange in colour, with a pleasant hoppy bitterness. Smooth and flavourful, this IPA features citrus and tropical fruit hop characteristics.
Style: American-style IPA | ABV: 6% | IBU: 43
- Geist James Blond: A high-alcohol Belgian-style beer, fruity sweet with mild spicy notes, balanced by a noble hop bitterness.
Style: Belgian style Strong Blonde Ale| ABV: 7.7% | IBU: 26
- Geist Wiess Guy: Intense yellow and cloudy with low bitterness and lively carbonation, the Bavarian-style Weissbier has distinctive aroma and flavours of bread, a touch of banana and some clove to add a pleasant spiciness.
Style: South German Style Wheat Beer | ABV: 5.2% | IBU: 12
- Geist Repeat: A top-fermented premium lager with a touch of maltiness, soft bitterness and a refreshingly light palate.
Style: Top Fermented Premium Larger | ABV: 4.5% | IBU: 16
Speaking on the expansion, Narayan Manepally, Founder of Geist Brewing Co, said, “It is the dream of every brewery to get their beers into the hands of as many appreciating customers as possible. Beer drinking culture is constantly evolving in the country, and our expansion to Puducherry, first in crowlers and now in kegs, is only proof of the growing appreciation for great craft beer but also for fresh craft beer on tap. By keeping the focus on quality and experimentation, breweries like ours have been able to offer a
diverse range of beer styles catering to different palates, from a variety of options including wheat beers, stouts, porters, IPAs (India Pale Ales) and more.
Over the years, the Indian beer industry has witnessed a shift in consumer choice, with craft beer growing at a rapid rate of 70-80 percent year-on-year. The Indian beer industry is a $4.5 billion market opportunity and craft beer is around 1% of that. As it continues to win the hearts and minds of appreciating customers, craft beer is expected to outpace the growth of the overall beer market in the years ahead. Geist Brewing Co.’s expansion to Puducherry is proof of the growing consumer choice for quality craft beer.
